Users will soon have a new feature that enables them to lessen the volume of AI-made media appearing in their feeds. This initiative comes as the service announced that it presently contains over 1 thousand million content made with AI.
Pilot Phase and Launch
The new functionality is undergoing trials over the following weeks before a widespread release. This shift comes amid a surge in AI-generated material, driven by recent content generation software.
AI Proliferation Online
Recent reports that approximately 10% of the quickest rising content creators on a competing service only show clips produced artificially. A large amount of this output is classified as “AI slop”, a label for substandard, bulk-generated content that is often illogical or surreal.
“We know from our community that numerous viewers appreciate content produced via AI tools, ranging from digital art to informative clips, and we aim to provide users the option to adjust the amount of that, depending on their own preferences,” stated a company executive.
Scale of AI Content
TikTok disclosed that there are presently over a billion videos on its network labeled as artificially created. Collectively, more than 100 m pieces of content are uploaded to the service daily, making clips made by AI a minor portion of its total content library.
User Control Features
Viewers will be able to reduce or increase the amount of artificial media they view by using the topic control option in the platform and selecting “AI-generated content”. Additional categories that are already be controlled under the filter cover current affairs, style, aesthetics, and choreography.
Platform Guidelines
The platform’s guidelines oblige creators to tag convincing AI-generated content, and it forbids malicious AI impersonations of public figures or emergencies. Any believable AI video that is not labeled can be removed under its community policies.
In addition, the app will henceforth add an “AI-made” watermark to content made using its proprietary AI systems, or flagged by an industry-wide initiative for recognizing AI-generated material. This step is aimed to deter users from trying to evade the tagging system.
Responsible AI Funding
The company is also introducing a $2m educational fund for professionals and organizations to produce learning resources about using AI responsibly. This initiative will assist educational bodies dedicated to educating computer science.
Platform Protection
The platform has defended its moderation strategy, during discussion over intentions to lay off a large number of review team members in the United Kingdom. It is planning to eliminate 439 jobs in its trust and safety team in its British office, with trade unions and digital protection specialists raising concerns that staff are being displaced by machine-led review.
A company official clarified that staff-based oversight would continue to be important, but automated tools can shield workers by filtering out the most graphic content before it gets reviewed by staff. The company stated a significant reduction in disturbing and violent content handled by safety staff over the previous year due to reliance on its automated systems.
It is vital to balance people and machines to ensure user safety,” the official commented. “We’ll have people as part of that process, but we also think it’s very important to limit contact with harmful content as swiftly, which is why a extensive automated help is proving valuable work at speed.”
